About me

A fusion of an engineer’s precision, a researcher’s curiosity, and a strategist’s intuition. Dive deeper to discover my story, approach, and the unique blend of skills and expertise I bring to the table.

My journey, spanning multiple countries and roles, has been a testament to my passion for understanding and leveraging the transformative power of digital technologies. From the academic corridors where I delved into the intricacies of technology’s societal impact to the boardrooms where strategic decisions shape the future of businesses, my mission has always been clear: to guide organisations in navigating the digital era with insight, responsibility, and innovation.

Innovate with Insight, Act with Purpose

In a world rapidly transformed by digital technologies, businesses often find themselves at crossroads, wondering which path to take. That’s where I come in. With a robust foundation in engineering and a keen eye for strategic innovation, I’ve dedicated my career to understanding and harnessing the power of the digital realm. From the intricacies of 5G technologies to the vast potential of Industry 4.0 applications, I’ve delved deep into the digital domain to keep up with the times and stay ahead of them.

My journey has been anything but linear. It’s been a blend of rigorous academic pursuits, hands-on experience with global ventures, and a relentless passion for understanding technology’s profound impact on businesses, society, and the environment. This unique amalgamation of experiences has equipped me with a holistic perspective, allowing me to guide companies through the complexities of the digital era, ensuring they adapt and thrive in this ever-evolving landscape.

The pace of change has never been this fast, yet it will never be this slow again.

Justin Trudeau

My story

As an Innovation Partner at Digital Catapult in the UK, I aim to shape the future by driving the early adoption of cutting-edge digital technologies. With a deep understanding of the digital revolution, I help businesses stay ahead of the curve in this ever-evolving landscape. Additionally, I’m proud to be an Honorary Research Associate at the University of Glasgow, where I bridge the gap between academia and industry, transforming research insights into tangible business impacts.

My journey began in Mexico, where my passion for technology ignited the creation of Consultoria en Diseño e Ingeniería Tecnológica (CODITEC). I became a skilled technology developer and integrator in the heart of the vibrant tech industry. Working with a diverse range of clients, from manufacturing giants to renowned research institutions, I crafted innovative solutions that pushed the boundaries of what was thought possible.

Driven by a thirst for knowledge, I travelled to Europe to gain a deeper understanding of the intricate relationship between technology and innovation. Embarking on a joint Master’s program in Global Innovation Management, a unique collaboration between universities in Germany and the UK, I honed my skills and discovered a profound passion for digital innovation.

Fuelled by this passion, I undertook the challenge of seeking a PhD in Management at the University of Glasgow. My research there focused on the relationship between digital technology, innovation, business models, and Industry 4.0, providing valuable insights and practical tools for professionals to navigate the digital impact on their organisations and craft successful Industry 4.0 strategies. Plunging into the intersection of academia and real-world challenges, I embraced roles as a Research Associate and Graduate Teaching Assistant, gaining invaluable insights into the practical implications of research and academia.

Throughout my journey, I’ve collaborated with organisations like Darwin Innovation Group and Therme Group. These partnerships have allowed me to push the boundaries of traditional business models and guide companies towards ethical and impactful digital integration. My ultimate goal has since been to empower businesses to harness the full spectrum of digital opportunities, ensuring their agility and competitiveness in the dynamic digital era.

Today, as a seasoned professional with diverse experiences spanning research, global ventures, and innovation strategy, I stand at the forefront of the digital revolution. Guiding companies through the complexity of this era, I am committed to helping them unlock their true potential and thrive in the digital landscape.

From the vibrant landscapes of Mexico to the innovative hubs of the UK, my journey has been a tapestry of experiences, each thread weaving a story of passion, dedication, and relentless curiosity.

My approach

In today’s world, marked by uncertainty and complexity, a holistic approach to innovation becomes even more essential. My methodology is deeply rooted in understanding both the technological intricacies and the human dynamics of innovation. True digital transformation extends beyond merely adopting the latest tech. It’s about grasping the profound implications these technologies cast on businesses, society, and the environment.

Grounded in meticulous research, I emphasize comprehension over mere implementation. By delving into the nuances of emerging digital technologies, I strive to discern their potential and constraints. This insight, coupled with strategic acumen, enables me to tailor strategies that address each organisation’s distinct challenges and aspirations.

Collaboration remains a cornerstone of my approach. Believing that the most effective solutions arise from diverse viewpoints, I actively collaborate with stakeholders spanning various sectors. From tech aficionados to business magnates, I cultivate a milieu of co-creation, ensuring every strategy is both forward-thinking and actionable.

In essence, my mission is to equip businesses to adeptly navigate the digital era’s intricacies, guaranteeing that every digital endeavour aligns seamlessly with core business goals and consistently delivers tangible outcomes.

Skills and expertise

My expertise stands at the intersection of technology, strategy, and responsible growth. With a foundation rooted in engineering and enriched by diverse global experiences, I’ve honed a unique skill set encompassing strategic thinking, analytical acumen, and collaborative leadership.

My knowledge extends beyond mere technological trends; I delve deep into understanding the profound impact of emerging technologies on businesses, society, and the environment. From crafting innovative business models to navigating the intricate regulatory landscapes, my skills and expertise guide businesses in harnessing the full spectrum of digital opportunities, ensuring that innovation aligns seamlessly with core objectives and values.

Skills

  • Strategic Thinking: Ability to envision long-term goals and map out actionable steps.
  • Analytical Acumen: Proficient in dissecting complex problems and deriving meaningful insights.
  • Adaptability: Demonstrated capacity to thrive in diverse environments and adapt to evolving challenges.
  • Collaborative Leadership: Skilled in leading cross-functional teams and fostering collaborative environments.
  • Effective Communication: Articulate in conveying complex ideas in an accessible manner to varied audiences.
  • Stakeholder Engagement: Proven track record of building and maintaining relationships with key stakeholders across sectors.
  • Ethical Decision-Making: Commitment to responsible and sustainable innovation practices.

Expertise

  • Digital Innovation: Deep understanding of how emerging technologies can be leveraged for business growth.
  • Business Model Design: Expertise in crafting and refining business models for the digital age.
  • Technology Management: Comprehensive knowledge of managing and integrating new technologies into business processes.
  • Research Proficiency: Rigorous research skills honed through academic pursuits and practical applications.
  • Digital Ecosystem Analysis: Ability to evaluate the broader digital landscape to identify opportunities and threats.
  • Strategic Foresight: Proficient in anticipating future trends and challenges in the digital domain.
  • Regulatory Landscape: Awareness of the regulatory frameworks surrounding digital technologies and their implications for businesses.