Although it is possible to compare the technical specifications of these two types of communication—such as data throughput, coverage or cost; the business logic behind these two technologies couldn't be more different. It would be like comparing a chain of supermarkets (5G), that offers a wide range and volume of products for a large population, with a new company looking to bring drinking water to underserved communities (Satellite).
From nano-satellites to communication, from transport to space tourism, from asteroid mining to the habitation of other worlds; space is positioning itself as the new frontier for business and humankind.
During the 50s and 60s, although certainly ill-conceived, there was a clear motivation behind winning the space race. Then, just before the dissolution of the USSR, space becomes the mean to symbolise unity and reconciliation. But now, in a world profoundly divided and with increasing existential threats to the environment and consequently to humans, it is vital to establish a new philosophy.
I have always been intrigued by space exploration, not only because of the fantastic photos that the Hubble telescope has produced, or the gigantic rockets used to accelerate humans into escape velocity (cool name) but mostly for the sheer notion of stepping into the unknown. In a way, that is the reason why I decided to do a PhD.
In this post, I explore a central concept in my research, Business Model Innovation. I argue that companies often fail to differentiate between novelty and innovation, and how these false assumptions cause confusion about how to create and support a value proposition.